a n d e r s p o r t e r . c o m

we interrupt this period of blog silence with some boobs

The other day I changed my Facebook status from “Invisible and grumpy” to “Single” and made myself available for dating, friendship, networking, gardening, pool parties and skeet shooting. One of the wonderful things about Facebook is that once you make a change to your profile, it’s not just your friends (and by “friends” I mean dear friends, the friends you haven’t seen since you were 6, the friends who you seriously don’t remember, the friends whom you “met” once at a bar and the complete strangers who are simply stalking you) who see these changes, but so do the targeted ads that appear on your pages.

Hence the sudden appearance of lots of boobs. Like this one:

What are these people thinking? I’d like to just leave it alone, but I can’t. Let me repeat the copy on that first one:

“Don’t be fooled by sites full of men and fake profiles. Find 1000′s of real girls on Overnightmatch.net.”

Goes without saying that this is a major copywriting FAIL by the folks over at the oh-so-classy get up Overnightmatch.net. What they should have said was:

“Don’t be fooled by sites full of men and fake profiles. Get fooled instead by this picture of my cousin Dana with two basketballs stuffed down her shirt.”

And the second one is a little misleading as well. This one does enjoy getting naked in front of her laptop, apparently, but she is also 13. That’s a bit of a stretch, even for me.

Thanks so much for trying to hook me up, FB, but these targeted ads are way off the mark, and slightly, um, dishonest.

Take ad #3 for example. It’s an ad for Master’s Degrees specifically for be-goggled fathers of little tiny superheroes. To the best of my knowledge, I, sadly, do not qualify.

Bummer.

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